Based in Sliema, Malta
Turning
complex business
constraints
into flawless
digital products.
Bridging 15 years of visual craft
with the reality of front-end execution.
Bio
Over the past 15+ years, my career moved from art direction into product design for complex systems. I rebuilt a biotech investor hub ahead of an FDA filing and cut task completion times by 63%. I collapsed a 71-field legacy medical request into three steps without touching a single line of backend code. The client came back for a second major project. I also built a 0→1 discovery platform for Gilead, building the experience around the emotional state a person arrives in.
Design work is about navigating constraints. Spotting the right opportunities, negotiating with legal and compliance teams, and reading the true business cost of a feature carry the same weight as the pixel-perfect delivery.
A designer's job runs past the Figma handoff. Products earn trust through predictable behavior and clean execution. That is why I write code. I build my own tools and prototypes with React, Next.js, and Tailwind CSS, including this portfolio, so the engineering reality matches the design intent.
Selected projects
CorMedix
Rebuilding a biotech's investor hub around two opposite readers.
MSD / PD Point
Collapsing a 71-field exam request into three steps.
Gilead
A 0→1 platform organized by the emotional state a person arrives in.
Lurker.gg
A data-driven SaaS tool for CS2 analytics on positive expected value and Hit/Miss map trends.
Experience
Competitive Edge
Senior Product Designer (UX Lead)
2022 — Present
Direct all UX initiatives for global enterprise accounts, from scoping and technical ticketing to research and architecture.
Reverse-engineered fragmented Salesforce Lightning platforms into a unified, EU-approved Design System that scaled across LATAM teams.
Built an automated Figma-to-HTML email system that cut junior developer workload by 50%.
Act as the bridge between design and engineering across legacy CMS, Veeva, and Salesforce environments.
IPG Health
Product Designer
2020 — 2022
Shipped digital products, websites, and Veeva CLM platforms at high volume for global pharma and enterprise clients.
Created a "Veeva Interaction Framework" that turned UI/UX capabilities into an animated guide.
Pioneered the agency's first 3D-integrated Visual Aid, owning modeling, texturing, animation, and rendering.
Tugarê
UI Designer (Founding Digital Role)
2019 — 2020
Led the agency's move into digital products as its first dedicated UI Designer, owning all website and application architecture. I designed tools for healthcare professionals and built the company's first UI component libraries and design guidelines.
FSB Comunicação
Art Director (Innovation Team)
2018 — 2019
Led creative concepts inside the Innovation Team for top-tier clients. I designed and ran a company-wide workshop across 5 branches, teaching teams to turn emerging technologies into campaign mechanics.
Jawa Agência
Art Director
2016 — 2018
Directed creative concepts for internal marketing and sales-enablement campaigns. I designed motion-driven social assets that emulated interactive gameplay to support user acquisition.
Multiple Agencies & Studios
Art Direction & Visual Foundation
2008 — 2016
Built my design foundation over 8 years, from Production Artist to Art Director. Designing high-fidelity packaging under the rigid constraints of physical printing taught me the pixel-perfect discipline and typographic rigor I apply to digital products today.
Toolbox & stack
Design
Systems Thinking, Behavioral Architecture, Rapid Prototyping, 3D Modeling
Code
Next.js, React, Tailwind CSS, Python